Websites, Online Marketing and Intelligence can bring your business greater success.
From The Australian Bureau of Statistics
There were 13.7 million internet subscribers in Australia at the end of June 2017. This is an increase of 2.1% from the end of December 2016. Fibre connections grew by 49.8% in the six months between December 2016 and June 2017. There were 2.1 million fibre connections in June 2017, an increase of 123.3% for the year between June 2016 and June 2017.
When we look at how the direct promotion of a product or service through digital compares with the more traditional method of print based media, we can see a broad difference in ROI (return on investment).
Digital marketing can be anything from a website, social media, email or mobile messaging. Every day we are bombarded with targetted messages. When you search online for a product, how come you see loads of advertising in other channels for that very same product? That’s targetted re-marketing.
The web has got smarter. Understanding what is important to you, watching your every move. Where you are, what you do, and what your preferences are.
To read more about how digital marketing can help your business, go to one of the following;
Pay Per Click
A lot of businesses have an outdated view of how their website should work for them. More often than not, the company’s website is considered as merely part of business IT solutions and not an integral part of their over-all marketing strategy.
With over 14 million internet users across Australia accessing their computers and mobile devices to search for products and services, it is no surprise that your website should be the cornerstone of your marketing strategy. Websites are the first place that customers visit to get information on products and services and is also a potential source for customer interaction. Your website markets your business 24 hours a day whether locally or internationally.
The speed in which computer and website technology and design evolves has been growing at an exponential rate in recent years and is still continuing to change. It’s not uncommon to find websites that are easily outdated and lacking compliance to new website trends and technologies such as Search Engine Optimisation (SEO), engaging content, mobile-friendliness, social-media integration and other emerging web-technologies.
Getting the best service possible to optimise the use of your website
Marketing Intelligence. We offer a comprehensive marketing consultation to discover what your current plan looks like and then create a catered solution based on your budget and needs. This includes researching your customer’s online marketing intelligence via analytical tools so we can derive the best marketing strategy that works for you and align that with how your website will be developed. This removes the guesswork on what works and what doesn’t.
We Build Your Website to generate leads. With our many years of combined marketing and website development experience, manpower and tools, we can put together and deliver a website that is integrated to your company’s over-all marketing strategy within a day. We’ll make sure that your website is in tip-top shape and ready to serve your market before getting it launched.
*Terms and conditions apply.
Search Engine Optimisation (SEO)
SEO can be divided into two distinct areas, On-page and Off-page. In brief, on-page is everything to do with the optimisation of the website itself. This includes the structure, its content, images, and it’s value to its audience.
Off-page has everything to do with what exists outside of the website but points back to the website to add value and relevance to the search engines. If you consider that each search engine only wants to return the links to information that the searcher is looking for. The more relevance you have, the nearer to position one in Google, Yahoo or Bing your website will be.
For more information on SEO, you can visit Superweb
Pay Per Click
PPC has traditionally been the go-to digital advertising platform. Nowadays, PPC has become a lot more sophisticated and available for a number of online services. Facebook and Google have upped their game by offering a more sophisticated means of getting your message across to those who are genuinely interested. The days of a scattergun approach to marketing has gone. There’s less waste and more effective returns.
Understanding the complexities of display advertising is not for feint hearted. The quantity of variables for each campaign can be daunting but rest assured, we can help guide you through the technical aspects, put a creative campaign together and build in the analytics to help achieve your goals.
Digital advertising for search engines, social media or other media can be hugely beneficial for your business, With the right strategy and plan we can help bring your business to the screens of your most interested potential clients. Talk to us now and book in for a chat with our digital marketing specialist.
These days we seem to be bombarded with email from all quarters. Nevertheless, email marketing remains one of the leading marketing tools and most effective promotional channels to get your message across.
We can help with the set-up and management of your subscriber database, design and build your email campaign messages, copywrite the content and provide split testing, analytics and monitoring services to ensure your campaign reaches its target audience and conveys the right message to ensure the best results.
You can find out more about email marketing at Superweb
Social Media Marketing
These days, social media is being used to drive business to the checkout tills. Whether it’s ‘Likes’, ‘Tweets’ or ‘Posts’ there is no doubt that Facebook, Twitter, Blogs, Instagram and Pinterest have a resounding effect on a business’s bottom line. You can talk to us about how we can help you develop more effective SM campaigns and make it work for your business. Go on, message us now.